Sales Performance Dashboard

Three grouped bars per quarter · bar height proportional to ARR value · Q1 FY2026 is YTD partial (Feb 26)

NNARR — total new ARR (logos + upsells) New Logos ARR — new customer revenue Upsell ARR — Existing Business expansion deals (direct upsells only)

Stacked ARR breakdown · FY2025 actuals + Q1 FY2026 YTD (dashed)

New Logos vs In-Quarter Upsells

All figures from Salesforce Closed Won opportunities · FY2025 fiscal periods

Quarter	NNARR ($)	New Logos (#)	New Logo ARR ($)	Avg Logo Size	AF Upsells	Net Upsell ARR	QoQ NNARR	Performance

Upsell ARR = Salesforce Upsells report (Opp Record Type: "Upsell" + "Direct sales prospect"), Closed Won only. Source file: report1772211714826.csv

Number of new customer acquisitions

Revenue from new customer deals ($K)

Won ARR from "AF Upsells 2025-NOW" Salesforce report

📈 AF Upsells Performance

Source: Salesforce "AF Upsells 2025-NOW" report · Renewal Direct Sales & Partner Passed · FY2025 Q1–Q4 actuals + Q1 FY2026 YTD

Grouped comparison of won vs lost ARR · FY2025 actuals + Q1 FY2026 YTD (dashed)

Renewal win rate % improving quarter over quarter

Won = upsells closed won ARR · Lost = churned ARR · Win Rate = accounts won / (won + lost)

Quarter	Won (#)	Won ARR ($)	Lost (#)	Lost ARR ($)	Win Rate	Win Rate Bar